Audiofly Headphones and Aqipa Distribution Part Ways
Australia's own headphone brand, Audiofly, has announced its reinvestment in the business and will move to a self-distribution model effective immediately.
The move marks the end of a distribution agreement with Melbourne-based Aqipa, which also distributes brands including Devialet, Marshall Headphones, and Audiopro.
From today, Audiofly will directly manage the fulfilment of orders across its Australian retail network which the company says is “a move designed to create more direct touchpoints with key retail partners ahead of its upcoming refreshed range.”
Audiofly has further invested in local warehousing and associated systems in its hometown of Perth and says it has also undertaken extensive retraining of key logistics staff. In addition to Australian stock, the warehouse will also store and distribute to its global network of dealers in regions including Europe, USA and Japan.
Ranae Chen, Managing Director of Audiofly, told StereoNET:
We felt that it was the right time for us to take more control across key areas of our business. As a specialist local brand, we have to play to our strengths when competing against many global names in this highly competitive category.
Audiofly is preparing to release its range of upgraded wireless Bluetooth products, including its new True Wireless over the next few months. StereoNET looks forward to taking a closer look at the new range.