QUOTE (oscwilde @ May 2 2008, 10:39 AM)

I don't disagree with you on this.....and think that there are a couple of factors at work here with regard to folks finding out about other devices:
The term "PVR" itself is a problem....and Tivo/iQ etc. are marketing themselves on the "catchy" name alone....
I don't know if they actually even use a generic phrase like "digital TV recorder" - until you get into the FAQ's/tech info on their respective websites.
The Homecast/BW/Topfield etc. devices / websites are "geeky"...and obviously none of these are household names. The fact that most of the CE giants have ditched their PVR's hasn't helped to "spread the gospel" about their benefits - so "average consumers" aren't exposed to them, and opt for DVDRs or (ironically) Tivos or iQ's. The latter, primarily because they are promoted in a non-confrontational/non-technical way.
Having said this....there's a pervasive attitude here (DTV forums) that the "average consumer" is either unaware (true) and/or stupid (not quite as true as some folks here make out). While there are a lot of technical users here, there are also a heap of "average consumers" who managed to find the DTV forum...and have been swayed to purchase a PVR rather than a DVDR, as it was a better match for their needs.
Still, there's probably a far greater number who didn't find the forums, and ended up with a DVDR, iQ (or will end up with a Tivo - in the future).
It's a weird thing....where $500-700 spent on a bit of kit doesn't involve much (or any) research....but this amount of money is viewed as pretty trivial by today's standards....so folks make "impulse purchases" of gear that isn't ideal for them.
Look, I agree with all you say, subject to one caveat. People think in paradigms - that is, they think about new things in the same manner as they have been thinking about existing stuff until something happens to shake them out of the tree (this tree shaking event is called a paradigm shift).
So people have been thinking about "taping" tv programs for years - when the VCR dies they think, hey - VCR is old tech I should be taping onto DVD (because DVD is the current paradigm). The wander into HN or Bing Lee and find a shelf full of shiny new DVD recorders. This substantiates their thought process - they get confirmation that everyone is recording onto DVD. They don't think that their might be a better way - perhaps a salesman tells them that this model has a HDD as well - but when that happens they understand that the HDD holds the same data as a DVD has.
It is very hard to get through to people who aren't interested in the technical details why a PVR differs from a DVD recorder. In most cases the difference in functionality just aren't that significant- both can do timeshifting, chaseplay, ad skipping etc etc etc.
Some people twig to the fact that FTA is now in HD and that DVD recorders do not record in HD. But if they are still stuck in the paradigm that causes them to think they need a recording medium for each recording instance (ie a tape or a DVD) they think - I need a HD form of DVD. Hence we've recently had people coming on here asking for blu-ray recorders to tape HD FTA content.
TiVio and the iQ don't have to explain in technical terms how they are different to DVD recorders - they have both have unique selling propositions that go beyond DVD recording. They both offer appealing functionality that DVD recorders can't match. TiVo apparently has this great user interface, internet content and the ability for the box to suggest things you might like to watch. iQ has the ability to record foxtel as well as FTA.
Those selling propositions are going to be easily understood by the average consumer and the large marketing budget 7 and foxtel will devote to their respective boxes will put the proposition in front of many customers.
How will beyonwiz, topfield and homecast compete?