There's an Age article about this today:
http://www.theage.com.au/news/business/mas...3351375239.htmlI'll spare you the entire thing as it's so ill-informed it's not really worth it. But to get an idea of how skewed the public perceptionis of this situation, this article's basically a textbook case of the sort of ignorance that's out there. Even the title -
Massive blow to free-to-air TV - is comedy (getting more people to watch your ailing networks is a "massive blow"?? Sheesh!)
Apologies if the author of this one (Matthew Ricketson) is a member here, but if so, he really should have not come up with stuff like this:
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THE longstanding walls protecting free-to-air TV continue to crumble, with the announcement that the commercial networks will make their jealously guarded electronic program guides available to all manufacturers.
How can they "jealously guard" something that doesn't exist? And screw making EPGs "available to manufacturers" - that helps precisely NONE of the people who've bought digital STBs, PVRs and TVs over the past seven years. Make EPGs available TO THE PUBLIC, for hell's sake - via EIT in the program stream, like the designers of DVB intended.
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Electronic program guides are not simply an electronic version of a TV guide. Coupled with a personal video recorder, they allow viewers to choose what they watch and when.
The advance means less couch potato sprouting and more "appointment viewing". Critically, it also means viewers can fast forward through advertisements.
Earth to journalist: people have been able to fast-forward through ads for DECADES now. Every single video recording device ever made, from Betamax through VHS to modern PVRs, can do it. I see what the PR lackeys are driving at here, primarily based on the notion that most people watch TV live. Why they would is anyone's guess - I've been taping (now PVRing) everything I watch for decades myself so I can view it at a time more suited to me.
But this whole concept - especially if it's driven by "series link", which is available for FREE in the UK as part of, yep you guessed it, standard DVB - only means that more shows are likely to succeed, especially those shows that demand a commitment from the viewer. And hopefully it might also spell the end of "recap television" - shows like Border Security, where the 10 minutes of actual content is overwhelmed by 12 minutes of going over the same stuff again and again for the ADD-afflicted viewer.
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Free-to-air networks and many advertisers have been fearful that video recorders could undermine the annual $3.4 billion TV advertising market.
Gasp! Video recorders! The phantom menace! Hardly a new threat.
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The overseas experience has not been definitive so far, but it appears that viewers with personal video recorders watch more TV.
Absolutely no surprise there. As someone mentioned above, the ABC's use of real EIT EPG info on its channels has drive me and many others to watch shows that I wouldn't have even known about otherwise. Noticing one in the EPG list, I can just tell my PVR "record that for me" and see it later.
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After Seven announced its agreement with TiVo, the Australian Media and Communications Authority said it might use the new powers granted under the Federal Government's media laws package to force free-to-air networks to create an industry-wide electronic guide.
What we more urgently need is EIT EPGs, *then* let's look at a so-called "industry-wide guide" (which exist already, of course, either pay (Ice) or free (various "illegal" EPG sources). An "industry wide guide" is useless to most with the current hardware base.
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She said commercial broadcasters would make the electronic program guides available to manufacturers of personal video recorders and set-top boxes, providing manufacturers encrypted them to protect program makers' copyright.
That, also mentioned at the top of this thread, is just utterly shameful. It's a sodding program listing, it's not Gone With The Wind.
Imagine if Telstra started encrypting the White Pages so that only compatible web browsers could use it in association with a plug-in that told Telstra what you'd been searching for? There'd be an outcry. Yet so many seem completely comfortable with this ridiculous and purely technicality-based "intellectual property" bollocks when it comes to program guides.
This whole saga continues to gobsmack me. And articles like that one seem to just be toadying to the FTA networks and their arrogant refusal to look after their REAL customers - their viewers. Customers who are increasingly shopping elsewhere...