QUOTE (Timmy Downawell @ Jun 10 2005, 10:57 PM)
Why is anyone surprised? My first reaction to the promo for the story was "oh look, ACA's going to run a Foxtel plug", and then switched to SBS to watch some real news.
With the commercial FTA busy running their own little digital agendas we sort of have to rely on SBS and/or the ABC to promote real-world digital FTA options. It would be nice if there was a program on a non-commercial channel that could explain what's already humming its way through millions of TV antennae across Australia.
However, while explaining the componentry, as soon as someone mentions an electronic brand name there would be concerns they (dear old Aunty in particular) were promoting a certain manufacturer. Take out these particulars, and any in depth account of usage, and viewers are left with little to work from without risking confusion with digital payTV once they go looking for the bits.
An unbiased TV show might be best, but maybe a well presented brochure and letterbox drop from DBA appropriate to a region?