"Dolby digital surround sound. Multi-camera angle views. Closed captioning and on-screen TV guides."
For heavens sake DBA, how are they allowed to claim this?! Has anybody ever seen DD "surround sound" on a SD broadcast? I'm pretty sure that there has never been a "multi-camera angle" broadcast *anywhere* in Oz (well, at least in the last 2 years - apparently 10 trialled it for motor racing a couple of years ago). On screen TV guides are a joke and the stations don't bother to sync the time. Whatever happened to "truth in advertising" in the modern world.
I don't blame Kmart, this is the typical of the spin we see in the DTV market. The ad does refer to www.dba.org.au from where this material is probably sourced and I think DBA should either correct retailer advertising or pressure the networks to show more commitment to DTV.
