IanD, on Dec 30 2011, 11:11 AM, said:
With a measly 600 pixels extra horizontal resolution, why would anyone bother spending money on such a poor incremental improvement that requires a new display and player? It's only a minority that cares about black bars on their display.
The industry needs to realise that the money is in technology that is revolutionary, value for money and hooks the consumer interest: it can't be replicated with incremental improvements on existing tech.
DVD was such a revolution, but the studios are deluding themselves that they can make the same or more profit with only incremental improvements, and if they continue to frustrate the consumer with their DRM and outdated or botched masters, I predict Bluray will soon experience a decline.
OLED and VOD (if they can provide the bandwidth) will be such a revolution: 3D and 4K, not so much unless they piggyback 3D on OLED HMD and market to the younger generation.
It's all very well to speak of things hoped for but what becomes a more certain reality is what is already here. 21:9 displays (2560 x 1080p) are already available and will be mass marketed by a number of companies this coming year. Blu-ray will easily upscale to the newer format's resolution offered by the display ...and without the irksome black bars.
Those 'black bars' consume 25% of the screen's viewing space when watching a CinemaScope movie, that is not inconsequential by any means. It's maintaining the vertical image height (and resolution) that matters. In fact, the promotion of 21:9 displays will enhance the take up of Blu-ray over the next few years as a default format to Super HD (for want of a format title).
I do not see Blu-ray falling away at all but will co-exist at least for another 5 years with DVD.
DVD should last for another decade as it is easily copied to other devices, illegal or not, it is that flexible, whereas Blu-ray is not. Blu-ray is more of an enthusiast's format and is decidedly difficult to make a copy of in terms of space required and the conversion to other useable devices.
Unless OLED displays can compete with Plasma and LCD displays on price and size it too will see a poor uptake. SED was a very promising technology but it could not compete on price with the now cheap Plasma's and LCD displays available. Consumer markets are most often price driven rather than technologically driven these days.Gadjets don't open pockets unless there is a use for them.
Edited by Chicken Man, 30 December 2011 - 02:16 PM.