Seven is partnering the new service, TV4, with Brand New Media which will supply content for the new service scheduled to commence in early December.
TV4 on Seven’s digital channel 74 has the potential to reach 15.8 million people in more than 5.8 million homes. The service will feature information rich content around lifestyle, finances, community, education and shopping. Seven Network’s signing with Brand New Media builds on a similar agreement with Seven’s regional television partner, Prime Media.
Commenting, Seven’s Chief Sales and Digital Officer, Kurt Burnette, said: “As Australia’s leading broadcast television platform, we are committed to taking the lead in innovation and are delighted to be in partnership with Brand New Media on this new datacasting service. Seven continues to focus on providing our advertising partners with new ways to engage with our audiences and TV4 on Channel 74 represents a significant new development for our clients and our audiences.”
Seven Network, again the technological innovator, will be the first television broadcaster in Australia to use spectrally efficient MPEG4 compression technology for this ground breaking channel.
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Edited by digitalj, 23 December 2011 - 02:07 PM.