Idea To Get Blu-ray Mainstream Faster Options

[jutty]

If the studios want to see Blu-Ray adopted at the speed of lightning then all they need to do is

1 Release the Blu-Ray 2 months after Box Office
2 Delay the release of the DVD till 4 months after the HD

I don't see why they need to be so slow in bringing movies to the home. I have not been to the cinema for 2 years they are not loosing any money from me by releasing the movies to home any sooner. I get the impression they don't give a toss and do what they think we want. Yeah they got so right didn't they. They've given us everything just the way we want it. We don't watch downloaded movies or have to resort to bootlegs or importing titles everyone is happy and why because they tell us we are happy.

[kimzor]

If the studios want to see Blu-Ray adopted at the speed of lightning then all they need to do is

1 Release the Blu-Ray 2 months after Box Office
2 Delay the release of the DVD till 4 months after the HD

I don't see why they need to be so slow in bringing movies to the home. I have not been to the cinema for 2 years they are not loosing any money from me by releasing the movies to home any sooner. I get the impression they don't give a toss and do what they think we want. Yeah they got so right didn't they. They've given us everything just the way we want it. We don't watch downloaded movies or have to resort to bootlegs or importing titles everyone is happy and why because they tell us we are happy.

I'd rather have low prices than those ideas you suggested and most will agree

[jutty]

I'd rather have low prices than those ideas you suggested and most will agree

To get the low prices you need an increase in the volume of sales.

[reags]

yea somehow i dont think your ideas will work either.

[neuty]

I would say
1. make all players region free
2. make all disk's region free.
3. cheaper prices.
4. Compulsary HD video quality and HD audio quality.

Just a couple of my own thought's of course

neuty

[ajm]

If the studios want to see Blu-Ray adopted at the speed of lightning then all they need to do is

1 Release the Blu-Ray 2 months after Box Office
2 Delay the release of the DVD till 4 months after the HD

I don't see why they need to be so slow in bringing movies to the home. I have not been to the cinema for 2 years they are not loosing any money from me by releasing the movies to home any sooner. I get the impression they don't give a toss and do what they think we want. Yeah they got so right didn't they. They've given us everything just the way we want it. We don't watch downloaded movies or have to resort to bootlegs or importing titles everyone is happy and why because they tell us we are happy.

If you were in their shoes would you deliberately hobble 91% of your market (in dollar terms) to see if you can pump up the 9%?

[TraceyLords]

I like this idea, always have, but the time frame BD to DVD is to long and the Studios would never go for it.

BD 2 weeks before the DVD would be enough to give BD a real kick and not hurt DVD sales.

Hard to see a downside, not like the two-week wait to DVD will hurt the bottom line, in fact any increase in BD will help the bottom line.

Could lead to more people buying the BD only to get home and find it will not play on there DVD player. If that be a good thing or bad thing depends on your point of view !


This post has been edited by TiggyF: Jul 18 2008, 10:43 AM

[Chicken Man]

The problem Blu-ray has in its uptake is that the greater number of prospective consumers for such products have large mortgages to contend with, and that with rising interest rates.

With the pricing of BR discs being $35 -$42 generally, it hardly represents an attractive proposition to those without dollars in abundance.

If anything, as it stands at the moment, Blu-ray is likely to be a 'back shelf' product for some years unless of course the Studios decide it is in the interest of the format to drop disc prices dramatically,which I seriously doubt.

With the typical screen sizes out there Blu-ray just does not make a definitive difference to any other than the enthusiastic HT movie buff, who incidentally would adopt any system that would deliver performance and quality.

C.M

typo's edited.

This post has been edited by Chicken Man: Jul 18 2008, 11:56 AM

[TraceyLords]

The problem Blu-ray has in its uptake is that the greater number of prospective consumers for such products have large mortgages to contend with, and that with rising interest rates.

With the pricing of BR discs being $35 -$42 generally, it hardly represents an attractive proposition to those without dollars in abundance.

If anything, as it stands at the moment, Blu-ray is likely to be a 'back shelf' product for some years unless of course the Studios decide it is in the interest of the format to drop disc prices dramatically,which I seriously doubt.

With the typical screen sizes out there Blu-ray just does not make a definitive difference to any other than to the enthusiastic HT movie buff who incidentally would adopt any system that would deliver performance and quality.

C.M

typo's edited.

Thanks, I think we all know how you feel about BD,

do you have any comment on the actual idea as posted by the OP ?

[tonyjg]

I like this idea, always have, but the time frame BD to DVD is to long and the Studios would never go for it.

BD 2 weeks before the DVD would be enough to give BD a real kick and not hurt DVD sales.

Hard to see a downside, not like the two-week wait to DVD will hurt the bottom line, in fact any increase in BD will help the bottom line.

Could lead to more people buying the BD only to get home and find it will not play on there DVD player. If that be a good thing or bad thing depends on your point of view !

HONESTLY - one week.. two weeks .. three weeks release on Blu before DVD is the MOST INSANE AND STUPID THING i've ever read !!

HOW MANY CONSUMERS buy DVDs on the 1st day of release ??????

Do you really want to come up with a number or percentage of sales on the 1st Day of release ??

Might I suggest its close to a single digit - even something close to half a percentage of sales are made on the first day.


Do you rush down to your nearest B&M store and wait for them to take your long awaited DVD or Blu-ray out of the box and grab it before it hits the shelf and the foam flies everywhere ?? come on !!

You're almost living an Amazon 'dream' where they get the stock in a few days before the release date and ship it out to you - only to wait nearly 3 weeks for the delivery to Australia.

THIS ISN'T THE LATEST HARRY POTTER BOOK THAT WE ARE TALKING ABOUT.

It's just a Disc.



As for the original poster - here's a real good suggestion for Blu-ray to get 'mainstream' faster - SELL THEM for less than $10 per title !!

The film studios are using this 'new' format (which has been around for the past several years without that much success) as a new CASH COW. Here's something to get your thinking about this format - and what the studios are after - check out this post:

http://www.dvdtimes.co.uk/content.php?contentid=68275

Check out these old hack titles being rolled out again on another format... they've been ALL been previously around for a long time on VHS and DVD..... and the RRP is $28.99 WITHOUT ANY EXTRAS !!

Would you think that this is a great deal ? IMO - I'd only consider these titles if they were $5 each. These titles aren't going to do anything to generate more consumer interest.


PRICE is going to be one of the motivators to gain any mainstream 'acceptance' - and IMO very little else. Any suggestion to bring a 'specific' title out EARLIER than DVD is pointless - as it will still SIT on the shelf (if at all) with its HIGH PRICE being ignored by the 90% of consumers.



edit : methinks that there are a few people whom are passionate about this product but fail to think logically about the market. If the world was ruled by people whom have only Marketing degrees - we'd be a total mess - leaving to those with Economics and Management degrees to clean up the mess. (IMG:style_emoticons/default/smile.gif)

This post has been edited by tonyjg: Jul 18 2008, 12:36 PM

[Chicken Man]

Thanks, I think we all know how you feel about BD,

do you have any comment on the actual idea as posted by the OP ?

Why do you always get so personal when it comes to an adverse comment that portrays Blu-ray in a bad light ?
Wishing and hoping on our part does not change the marketing position for this format.

Blu-ray is not our format other than being a product marketed to us at an exclusive price for ownership.

For heaven's sake, all the stratergizing on how the Studios might re-market the product to us is a waste of time and emotional effort, the Studios will decide what they will do .....not advice from consumers as to how they should run their business model.

We may be protective of our investment in this format but that is all the say we have in it.

High definition is not going away, it is here to stay, it is just the cost of the delivery system and the price of the software that is hindering its acceptance.

C.M

This post has been edited by Chicken Man: Jul 18 2008, 12:50 PM

[darockk]

If they hold the release of the DVD months after the blu ray release, everyone will just download the blu ray rip anyways.

Studios will lose money that they would have made from people buying the DVD who will now not buy the DVD.


So while it is possible this move MAY get more consumers to notice and buy into blu ray, this scenario is very unlikley to happen.

This post has been edited by darockk: Jul 18 2008, 12:44 PM

[ajm]

Sony are giving away 35,000 PS3's in their latest promotion. Now, if free players isn't enough to create interest in the format I don't know what is.

[Chicken Man]

Sony are giving away 35,000 PS3's in their latest promotion. Now, if free players isn't enough to create interest in the format I don't know what is.

I suppose it's much like giving away 'free' cars when you actually control and own the oil at today's prices.

C.M

[tonyjg]

Sony are giving away 35,000 PS3's in their latest promotion. Now, if free players isn't enough to create interest in the format I don't know what is.

http://www.sony.com.au/homecinema/article.jsp?id=4129

wasn't this supposed to show the NUMBERS left ??? from what I can see here - it looks like its still 35000 !!


MMM..... 35000 X $700 per PS3 = 24,500,000 = or 24,500.00 / $35 per Blu disc = 700,000 sales. They put starting selling some titles.

[TraceyLords]

tonyjg
"HOW MANY CONSUMERS buy DVDs on the 1st day of release ??????

Do you really want to come up with a number or percentage of sales on the 1st Day of release ??

Might I suggest its close to a single digit - even something close to half a percentage of sales are made on the first day."


A no, % DVD sales of a popular new realase can be as high as 35% + of total sales. That is why you see them in the discount bin 2 months later.

tonyjg
"- SELL THEM for less than $10 per title !!"

and you think what I said was stupid, you do know the idea is to make money ? and more per sale than DVD, otherwise why do it ?


CM
"Why do you always get so personal when it comes to an adverse comment that portrays Blu-ray in a bad light ? "


I did not get personal, just asked what you post had to do with the OP,

[tonyjg]

tonyjg
"HOW MANY CONSUMERS buy DVDs on the 1st day of release ??????

Do you really want to come up with a number or percentage of sales on the 1st Day of release ??

Might I suggest its close to a single digit - even something close to half a percentage of sales are made on the first day."


A no, % DVD sales of a popular new realase can be as high as 35% + of total sales. That is why you see them in the discount bin 2 months later.

tonyjg
"- SELL THEM for less than $10 per title !!"

and you think what I said was stupid, you do know the idea is to make money ? and more per sale than DVD, otherwise why do it ?


CM
"Why do you always get so personal when it comes to an adverse comment that portrays Blu-ray in a bad light ? "


I did not get personal, just asked what you post had to do with the OP,

Do you sleep under some sort of Blu light at night ?? I don't try to get personal - but it would be far better if you came up with some logical statements about this business and the entertainment industry on the whole. And it would be wise to actually spend some time witnessing customer's habits, store sales and reading comments from around the globe.


You are kidding about 'as high as 35%' on the first day ??? what titles and where - can you please be specific here (DVDs and Blu-rays). And are you including the Amazon pre-orders in your calculations ?? In Australia - there is no rush to get a New Release at FULL PRICE when the majority of consumer are aware that prices fall quite rapidly.



As for the comment

'you do know the idea is to make money ? and more per sale than DVD, otherwise why do it ?

- you might be best to actually do some studies in basic economics and add more appropriate comments on prices and products - and how difficult it is to flog the same cow several times over.

[TraceyLords]

Do you sleep under some sort of Blu light at night ?? I don't try to get personal - but it would be far better if you came up with some logical statements about this business and the entertainment industry on the whole. And it would be wise to actually spend some time witnessing customer's habits, store sales and reading comments from around the globe.


You are kidding about 'as high as 35%' on the first day ??? what titles and where - can you please be specific here (DVDs and Blu-rays). And are you including the Amazon pre-orders in your calculations ?? In Australia - there is no rush to get a New Release at FULL PRICE when the majority of consumer are aware that prices fall quite rapidly.



As for the comment - you might be best to actually do some studies in basic economics and add more appropriate comments on prices and products - and how difficult it is to flog the same cow several times over.

OK fair cop, in my reply I had forgotten you had talked about 1's day sales (not sure why), I was speaking about the first 2 weeks as per my original post, 35% is a good average for that, it does very much depend on the movie, big blockbusters follow this pattern, Transformers / Iron Man ? Dark Night types , straight to video B movies and catalogue releases are a much slower burn.


On the $10 price comment, perhaps it is you that should do some research ! One of the things that has become public knowledge in recent times due to all the manoeuvring that is going on for download movies is the base price Studios expect to get per movie sale, it is in the region of $9 to $12, that is the average return per DVD sale - to the studio not including disk costs transport or retail costs. If you do some online research you will see that in negotiating with online movie stores such as iTunes , MS, Netflix .... the studios are attempting to ensure this amount stays at least the same (for SD remember), it has been an ongoing dispute between the hopeful online suppliers, who want to sell cheaper and the studios who are afraid that cheaper downloads will just erode DVD revenue. Thus it is both logical and rational to expect the average return studios would expect from a HD disk to be higher, no one sells a better product for the same as an inferior one.

[SDL]

OK fair cop, in my reply I had forgotten you had talked about 1's day sales (not sure why), I was speaking about the first 2 weeks as per my original post, 35% is a good average for that, it does very much depend on the movie, big blockbusters follow this pattern, Transformers / Iron Man ? Dark Night types , straight to video B movies and catalogue releases are a much slower burn.


On the $10 price comment, perhaps it is you that should do some research ! One of the things that has become public knowledge in recent times due to all the manoeuvring that is going on for download movies is the base price Studios expect to get per movie sale, it is in the region of $9 to $12, that is the average return per DVD sale - to the studio not including disk costs transport or retail costs. If you do some online research you will see that in negotiating with online movie stores such as iTunes , MS, Netflix .... the studios are attempting to ensure this amount stays at least the same (for SD remember), it has been an ongoing dispute between the hopeful online suppliers, who want to sell cheaper and the studios who are afraid that cheaper downloads will just erode DVD revenue. Thus it is both logical and rational to expect the average return studios would expect from a HD disk to be higher, no one sells a better product for the same as an inferior one.

Whilst not getting into the whole debate I think the last statement is rather general. Many improved products sell for less, its evolution and the market economy. My PC craps all over my preveious one which cost more, and really kills the supercomputers of the 70's which cost a thousand times more. This is true of many items I own as they become cheaper to make and technology advances.

While DVD is still around of course it is difficult to sell for the same price or less a better product however, in this you are correct. But again it doesn't matter what a studios wants to make it is what the market is willing to pay where the product is not unique. This is a classic case of the the buyer having the power in this relationship as in the buyers view there are several substitute products. The studios don't seem to understand this, and don't seem to understand that the consumer doesn't value the improvements as highly as the studios believe they should.

I haven't seen the latest figures but Blu-Ray is still only 6%-8% of the market as far as I am aware and has pretty much stagnated over the last couple of quarters. Again I haven't seen the latest figures and don't mind being proved wrong here.

The only sure fire ways to get product volume to increase are to drop price, or get people to perceive the value of the goods and pay the premium. Right now prices are holding, so you would expect they would follow route two? How much selling of the value of Blu-Ray have we seen? I don't think too much.
The only other way then to increase sales if you aren't going to sell the value or lower the price is to eliminate the competition. They have eliminated HD DVD, but DVD is the obvious major substitute, then downloads, and then even to some extent cable, satellite, FTA TV. These aren't going anywhere in the near future so this really isn't an option.
So back to where we were, they either have to accept the public does not value the product as highly as they might have hoped and lower the entry price or sell the advantages of Blu-Ray in an attempt at getting the consumer to come around to their thinking, but this costs money and unless its successful sees no return. Neither seem to be in their business plan right now anyhow, so it woill likely creep along, maybe they will give it a push around Christmas and the real test will be that period and first and second quarter of next year. If it is still around 8-10% I wouldn't think they could sustain the prices much past then.

[bbar]

My take on this is why do "THEY" care or need to do anything re Blu-ray.

The studios get the money if content is on SD DVD, Blu-ray, flash or download (given it is sanctioned). As well CE manufacturers, less Toshiba get money for selling players, Blu or standard.

So, why would studios care which delivery mechanism we choose as long as we choose their content. And why not charge more for HD as it is a value-add to SD.

Having said this I believe the "more" is currently way over a fair and reasonable premium for added-value. In my mind fair is about 20% above SD and that it follows the SD life cycle viz pricing/discounting. Same with players. They need and will drop in line with their value-add over SD.

The value of HD is in the eye of the beholder and is currently targeted at those with significant discretionary funds at hand. Once these are milked they will target the next band of purchasers and when/if it becomes a hassle for them to maintain the last 15-20% of SD purchasers they will lower pricing again and drop SD.

There is no reason for them to speed things up as there goal is to get the most revenue for a given new technology, which always means costs and profits are front loaded.

Bryan