I picked up my xe1 this afternoon at Clive Peeters in Thomastown (there is one left), the price they advertised was $570, took me 30 seconds to get it down to $520, probably would have gottten it down to $500 but I couldn't be bothered haggling.
Before that I went to JB HiFi in Epping, they have none there but was able to get one in from another store, and have it to me by next week, I told him I need it asap and that I would drive to the store that had it in stock and pick it up.
There advertised price was $599 and $100 cashback offer by redemption, I did my homework, correct me if I'm wrong, but Toshiba does not do cashback on the XE1 (Check Toshiba's website), only the EP10 and E1 are cashback, when I told him that there was no cashback for this model, he tried to convince me otherwise and would not drop the price, I told him, have a good afternoon.
So if you or anyone happen to go to JB Hifi, just be warned about the cashback offer.
Now, Monday afternoon, I will be receiving my Pioneer LX508a, can't wait.
I got my Toshiba E1 in November for $439 plus the 4 disks and $100 cashback which was pretty cheap at the time.
Anyway, sounds like for the XE1 you got a great deal.
In spite of Warner making a blu, I am still very happy with HD-DVD and I think you will be too.