momaw, on Aug 4 2007, 01:18 PM, said:
Interesting Sales Stats From Amazon
As of now:
1. 300 Ranked 3
2. Planet Earth Ranked 33
3. Complete Blade Runner Ranked 38
4. Ultimate Blade Runner Ranked 40
5. Fifth Element (Remastered) Ranked 64
6. Pirates Of The Caribbean: AT Worlds End Ranked 123
7. Shooter Ranked 146
8. TMNT Ranked 182
9. Apocalypto Ranked 206
10. Blue Planet (IMAX) Ranked 224
1. 300 Ranked 6
2. Hot Fuzz Ranked 30
3. Complete Blade Runner Ranked 37
4. Planet Earth Ranked 39
5. Bourne Identity Ranked 70
6. Sean Of The Dead Ranked 85
7. Ultimate Blade Runner Ranked 90
8. Heroes Ranked 174
9. Bourne Supremacy Ranked 219
10. Shooter Ranked 264
Looks pretty evenly matched to me. Don't know if I'd be calling victory to any side based on this.
You hit the nail right on the head. Nobody will be calling a winner based on Amazon data alone.
It's not a case though of simply choosing which numbers to look at (Amazon or Neilsen) and choosing to believe the one which suits a persons point of view. The Amazon sales figures are included in the Neilsen numbers. So if you look at the Neilsen numbers you are seeing a much bigger picture than if you simply look at Amazon's. The major retailer missing from the Neilsen figures is Walmart as they refuse to be part of the survey. Estimates put the Neilsen coverage at approximately 70% of the total media market. So while it's not the complete picture by any means, it's the best we have. Also, when total sales for Q1 and Q2 have been released accounting for all stores, the numbers aligned very well with what Neilsen had been showing with regards to market share.
Amazon regularly seems to show the sales between the formats as much closer than the Neilsen numbers (as do other online retailers such as DVD Empire). All this means is that since they are included in the Neilsen totals, the sales figures from the remaining stores will favour BD more heavily than the Neilsen numbers. It certainly seems that HD-DVD does better online while BD does better in Bricks and Mortar stores.
Also, it doesn't matter whether any of us thinks the Neilsen numbers are representative or not. They are still regarded as the industry standard and many companies make business decisions based around their results. Right or wrong, the Neilsen numbers carry weight.
About Nielsen Videoscan
"Nielsen VideoScan is home entertainment industry's leading source for competitive sales info, tracking point-of-sale data from all channels of video distribution including mass merchants, audio/video retailers, electronics outlets, grocery stores, drug stores, and internet sites."