yorac, on Jul 16 2007, 02:21 PM, said:
Interesting when you consider the Planet Earth figures for both formats on a YTD basis, it almost makes a mockery of the trends IMO, would like to see actual disc numbers before commenting further
Yes. Planet Earth is certainly the most interesting. It's been outperforming BR consistently since its introduction which you can see in the YTD figures where it has outsold BR by about 50%. When you look at this weeks numbers it's very interesting with the BR version outselling the HD-DVD for the first time and by about 44% (nearly a complete reversal).
The numbers for the week for The Patriot (BR) and Blood Diamond (HD-DVD) are also interesting. Both of these titles made their debut during this weeks data. Newer releases have consistently sold better than older catalogue releases across both formats yet The Patriot outsold Blood Diamond by about 15%.
I'd like a few more weeks of data before making any conclusions on this as volumes are still very small and can swing pretty wildly from week to week with just small changes.
I'm expecting another fairly quiet week for BR next week (no major changes in market share) but with a bit of a surge in the week after. Time will tell but at this stage I can't see any good news for HD-DVD in the short term. They have to continue with their strategy of getting more cheaper stand alone units into homes and using their higher attach rates to pick up some market share before retailers decide that the outcome of the war is a foregone conclusion. This is a slower, more measured strategy than Sony's attempt at a quick win using the PS3 but not without its risks.
Still, with the HDM market still being considerably less than 1% of the DVD market, I don't see any side calling it quits in the near future. This is going to run for a while yet.