You can therefore insist that you BD player be multi-region enabled before you buy it.
So I'm afraid your choice is the same as Blu-ray consumers across the world, a region locked player or no Blu-ray at all, at least for the time being. But by all means write to your local MP or Fair Trading if you believe this is an unlawful practice.
And that is why many members here prefer HD DVD although accept the realities of this opposing HD disc format world we currently live in. Although by accepting it doesn't mean we have to like it.