0
Quote
Panasonic's consumer electronics chief Mamoru Yoshida knows he has to staunch the crippling losses that have seen the Viera brand trampled by Samsung Electronics and LG Electronics - but the company won't pull the plug on its TV business.
Two years ago, the business, which employs 33,000 workers, sold 20 million TVs. This year, it expects to shift 15.5 million.
"When I became head of TV in April last year, one out of every three sets sold at a loss. We won't sell loss-making sets anymore," Yoshida told Reuters at Panasonic's headquarters in Osaka, historically Japan's commercial centre and second city. In the fiercely competitive TV market, Panasonic will target shoppers in emerging economies who are less able to afford premium sets. "Thirty-two inch and smaller represent 80 per cent of all TVs," noted Yoshida.
Two years ago, the business, which employs 33,000 workers, sold 20 million TVs. This year, it expects to shift 15.5 million.
"When I became head of TV in April last year, one out of every three sets sold at a loss. We won't sell loss-making sets anymore," Yoshida told Reuters at Panasonic's headquarters in Osaka, historically Japan's commercial centre and second city. In the fiercely competitive TV market, Panasonic will target shoppers in emerging economies who are less able to afford premium sets. "Thirty-two inch and smaller represent 80 per cent of all TVs," noted Yoshida.
Regards
Peter Gillespie
Edited by pgdownload, 09 July 2012 - 09:02 AM.
