I agree that proper setup can make or break the viewing experience. And stores probably have everything turned up to Max.
We use HDR on most of our pics and yes if done properly definitely enhances the picture. We protect shadows and use a subtle setting. Higher settings can make the pic look unnatural.
We use perfecteffect from ON1 addon into photoshop. So yes agree if done properly. Bit like the Darby was. Set properly it enhanced the picture.
Re JVC, will say I loved their PJ's, even with the shortened lamp life. I was definitely one for calibration and kept it as close to spot on as I could. Gamma was always correctable. It just seemed to drift farther snd farther off course with lamp wear.
Colour drift worst after 100 hours then slow drifting after that. Red drops most in first 100 hours. Probably because it is over saturated at the beginning. Greyscale also drifted gently through time. Again, my time was every 300 hours, which was every 4-5 months....lol
Loved the PJ, but the TV is ok. Will go 4K hdr route in the next couple years I suspect. Maybe a 70 inch panel.
Yes saw you went atmos. Did you go in-ceilings or atmos speakers that bounce sound off the ceiling?
To me this would be the major drive to UHD. That plus the enhanced colour space.