you see Owen, thats where not everyobody is the same
you want a house with a dedicated home theatre, i have a dedicated home part of which is a theatre
and that is why styling and aesthetics are sometimes MORE important than function
the bonus is, with the Samsung 9 series, you get both
I sit 3m back and according to Rtings I should be using a 70" TV. Well I had a 70" TV and it was obviously too small for scope movies, that only use two thirds of the screen hight, within the first week of ownership. It just didn't fill enough of my vision in the vertical to be immersive, it was just a TV. Going down to a 65" has been a significant step in the wrong direction, 5" doesn't sound like much but the loss of screen area was very noticeable and unwelcome. Going to a 100" screen at the same distance was a revelation, finally a screen big enough to do movies justice, should have done it years earlier. I just didn't realise what I was missing.
When I move into the new house with a dedicated theatre I will move back further and go for a much larger screen. A really large screen viewed from a distance works better and is more impressive than a smaller screen viewed from a proportionally closer distance. Sound staging works better as well when you can get away from the speaker.
Anyway, the reason I go on about big screens so much is because of my experience. Lifes short guys, live it while you can. How many people return a TV because its too big? Stuff all, but plenty if the most upgrade to a larger model with each new TV.
For low quality source it is possible to go too big, thats why a TV for TV viewing and projector for movie is such a good setup. No one display can do it all.
I dont make mistakes like that Owen, especially like the one in logic that you just made
the comparison was with EXACTLY the same tele that had blown me away earlier, ... 2 weeks later, SAME tele, same relative "uncalibrated" mode now didnt quite look as impressive
it wasnt two different teles, its a RELATIVE measurement and evaluation based on a cursory glance as claimed ... so what does that tell you ? take from it what you want, but to me, (if i really need to spell it out), is, that the overall accustomed quality of the SUHD is pretty much on par with an OLED
i never tried the double barrel blind test 10 foot down in a darkened well, i had seen enough to be happy with saving 4 grand ;-)