KW: Yes. In fact, the HD commitment that we made to the AFL is one of the central platforms of our competitive differentiation against our terrestrial competitors – and also, obviously, against the internet. We are really committed to having sport in HD. Every game we originate of the AFL will be originated in native HD, so that the quality of the pictures for the games that we’re producing will be second to none. With the commercial networks, where they are originating in HD, we’ll be obviously giving it in native HD, but where they are not originating in HD, we’ll be doing what’s called up-converting, which means actually giving greater pixelation to the pictures. And while that’s not a true native HD picture, it certainly will be a better quality picture – because we are committed to delivering sport in the very best kind of way for fans.
Edited by SLE355, 12 April 2012 - 11:46 PM.