The fact remains that there is an existing terrestrial network in place and working, fully costed. Why would SC, WIN, Prime et al want to tear up their terrestrial system, which is working quite nicely and reaches a very large percentage of households in their broadcast area, and substitute in a satellite direct system that most of their viewers can't see without purchase of additional equipment?
Remote communities often get ABC, SBS, a single commercial channel and no digital channels. They, ABC, SBS and commercial broadcasters will have to make a huge transition to digital soon. If the additional equipment at the consumer end costs about as much as a new antenna and can be subsidised, encrypted if need be and so on, then why not? Especially since there is no incremental cost for each community any more?
Who is going to lease the transponder space to carry the 30 odd individual transmissions for each broadcast area that the networks operate in (multiply that by the number of networks - 9,7,10 - state based broadcasts,SC,WIN, PRIME etc - multiple broadcast licnece regions within each state and it quickly becomes more than 3 transponders worth*)?
I am aware of that, and it's three transponders for Macquarie alone, for example. Have you even looked
at the PDF file?
The only reason ABC and SBS can get away with it is their transmissions are state based - one program per state. Satellite transmission for them makes sense because of this.
Yes, but even now they're still rebroadcasting the same channels, ABC1 HD and ABC2 for example, about 6 times unnecessarily for the eastern states.
I'm quite sure the WIN would be over the hill if 9 set up transmission into Broken Hill and started 'stealing' their advertising base. I'm sure the ACMA would be too. Similarly for SC, PRIME etc. They'd all be thrilled of the originators of their content started transmitting in their turf.
And here's the sticking point. And it's a sticking point that seems to exist in Australia only. I don't support the idea, but if that's the case, then why not encrypt the other programs? Nothing is preventing them from doing that. If they aren't encrypted, then the local news and advertising will still be on your local channel.It is ludicrous to deny all Channel Ten programs to a vast area of NSW and SA just because it might impact the advertising revenue of another broadcaster.
But what I'm saying is that Channel Nine will be available to them. People living in Broken Hill would still prefer local news and local ads. Plus, the terrestrial market would still be completely owned by WIN.
If you want to reach people that are outside of the current terrestrial coverage then a facility already exists - Aurora. Extend that to carry HD programming for those same people and you'd be on a plan that might have a chance of getting up and running, but for the rest of us, its going to be terrestrial for as long as anyone cares to think FTA will be around.
No. Aurora doesn't have much to do with what I'm describing. I'm also talking about people stuck in - let's say - a blackspot 20 km Townsville that only might get two multiplexes at the moment, fading in and out of the time. That's the sort of situation I'm talking about, and suggesting that Aurora is a viable alternative for these people is not on.
*using your own base figures, 40Mbit/sec per DVB-S2 transponder (that's a bit low, but I'll stick with it), WIN HD in QLD would take out an entire transponder (actually a bit more) by itself. Then there is 7 QLD's HD, SC's HD and we've killed off your three transponders worth in one fell swoop. Now toss in all the other states and their individual broadcast regions HD and then throw in two SD channels per network, per broadcast area and it adds up pretty quickly.
You haven't looked at the list, have you?
Prime HD, for example, doesn't broadcast local content or ads on the HD channel. Tell me one good reason why news and ads in Albury-Wodonga need to be in HD or show me some evidence that they currently are. Ohh - whoops, Prime HD shows Deal or No Deal there while Prime News is on Prime. And there's no other HD channels there at the moment. I think I just smashed that argument.
Edited by quink, 30 October 2008 - 07:46 AM.