You need to press "OK" on the TV front panel and "Mute" on the remote at the same time for about 5-10 seconds for the lamp life indicator/reset to come up.
I now have 3 lamps but I only paid $149ea for them so I think I'll hang on to them. If I was you, I'd try eBay (use search in description and worldwide) for replacements. I got mine in 3 days from the USA.
LAMP PART NO: 6912B22007B
120W UHP lamp
Lamp suits the following TVs:
Thanks for your quick response. I tried the "OK" and "Mute" simultaneously and still no luck.
I'll search on the NET for those bulbs. Based on that price, you didi well I think and you should hang on to them .